In the dynamic landscape of digital marketing, businesses are constantly seeking innovative ways to amplify their brand presence and engage with their target audience. One strategy that has gained significant traction in recent years is employee advocacy. Leveraging the influence of employees to promote a brand on social media and other channels has proven to be a potent tool for enhancing brand visibility and credibility.

To streamline and maximize the impact of employee advocacy programs, businesses are turning to specialized software solutions. In this article, we will explore the 10 best employee advocacy software in 2024, highlighting their key features and how they contribute to fostering a culture of brand advocacy within organizations.

What is Employee Advocacy Software?

Employee advocacy software refers to tools and platforms designed to empower and facilitate employees in promoting their company or brand on social media and other online channels. The concept of employee advocacy recognizes that employees can be powerful brand advocates, and leveraging their social networks can significantly amplify a company’s reach and credibility.

Top 10 Employee Advocacy Software 2024

1. EveryoneSocial

EveryoneSocial stands out as one of the leading employee advocacy platforms in 2024. Known for its user-friendly interface and robust features, EveryoneSocial allows companies to create, curate, and distribute content easily. The platform encourages employee engagement by providing a centralized hub for sharing company updates, industry news, and personalized content. With analytics and tracking capabilities, businesses can measure the impact of their advocacy campaigns and optimize their strategies for maximum effectiveness.

Key Features:

• Employee Engagement: Foster a sense of community and collaboration through features like employee profiles, comments, and likes.
• Mobile Accessibility: Enable employees to advocate for the brand on the go through a user-friendly mobile app.
• Compliance and Security: Ensure regulatory compliance and data security with built-in features that adhere to industry standards.

2. Hootsuite Amplify

Hootsuite, a well-known name in the social media management sphere, offers a dedicated employee advocacy tool called Hootsuite Amplify. This software enables employees to share pre-approved content seamlessly across various social media platforms. The platform’s analytics tools allow companies to measure the reach and impact of advocacy efforts, helping them refine their content strategy. Integration with the broader Hootsuite ecosystem makes it a versatile choice for businesses already utilizing their other tools.

Key Features:

• Social Media Integration: Seamlessly connect with popular social media platforms to streamline content sharing.
• Employee Training: Provide resources and training materials to empower employees in becoming effective advocates.
• Real-time Tracking: Monitor real-time engagement metrics and adjust advocacy strategies on the fly.

3. Dynamic Signal

Dynamic Signal is another top player in the employee advocacy software market. It provides a comprehensive solution for employee communication and advocacy. The platform facilitates the easy sharing of content, offers targeted communication channels, and ensures that employees stay informed about company updates. With features like leaderboards and recognition, Dynamic Signal adds a gamification element to employee advocacy, fostering healthy competition among team members.

Key Features:

• Targeted Notifications: Keep employees informed about new content and advocacy campaigns through personalized notifications.
• Advocacy ROI Tracking: Measure the return on investment of advocacy efforts with robust tracking and analytics.
• Integration with Collaboration Tools: Seamlessly integrate with collaboration tools like Slack to enhance communication and engagement.

4. PostBeyond

PostBeyond focuses on making employee advocacy simple and effective. With an intuitive interface, the platform enables employees to discover and share content effortlessly. PostBeyond also offers analytics and reporting tools to measure the impact of advocacy efforts. What sets PostBeyond apart is its emphasis on content personalization, allowing employees to tailor their messages for maximum authenticity and engagement.

Key Features:

• Content Suggestion Engine: Leverage AI-powered content suggestions to help employees share relevant and engaging content.
• Workflow Automation: Streamline the content approval process with automated workflows, ensuring timely and accurate sharing.
• Advocacy Analytics: Gain insights into the performance of advocacy campaigns with comprehensive analytics and reporting.

5. Bambu by Sprout Social

Bambu, part of the Sprout Social family, is designed to simplify employee advocacy. The platform empowers employees to share curated content and company updates, enhancing the brand’s reach and credibility. Bambu also provides insights into employee advocacy performance, helping organizations refine their content strategy. With a mobile-friendly interface, Bambu ensures that advocacy remains convenient for employees on the go.

Key Features:

• Content Library: Curate and organize a centralized content repository for employees to easily access and share approved content.
• Gamification: Implement gamification features to incentivize and reward employees for their advocacy efforts.
• Analytics and Reporting: Track and measure the impact of employee advocacy campaigns with detailed analytics and reporting tools.

6. GaggleAMP

GaggleAMP offers a comprehensive employee advocacy solution, focusing on content distribution and engagement tracking. The platform supports various content types, including articles, videos, and social media posts. GaggleAMP’s unique feature is the ability to create “Gaggles,” allowing organizations to segment their employee advocates based on different criteria. This segmentation ensures that relevant content reaches the right audience, maximizing the impact of advocacy efforts.

Key Features:

• Automated Content Distribution: Automatically push out relevant content to employees’ social media profiles, simplifying the sharing process.
• Customizable Campaigns: Tailor advocacy campaigns to align with specific marketing objectives and corporate messaging.
• Employee Feedback: Gather feedback from employees to continuously improve advocacy strategies and content.

7. SocialChorus

SocialChorus is a versatile employee advocacy platform that goes beyond simple content sharing. It serves as a comprehensive employee communications platform, connecting the entire workforce. SocialChorus emphasizes targeted content delivery, ensuring that employees receive information relevant to their roles and interests. The platform also integrates with popular collaboration tools, creating a seamless experience for employees engaging in advocacy activities.

Key Features:

• Dynamic Content Feed: SocialChorus provides a dynamic content feed that allows employees to discover and share the latest company updates, news, and promotional materials with their networks.
• Targeted Communication: The platform enables organizations to deliver targeted messages to specific employee segments, ensuring that advocacy efforts align with different departmental goals and objectives.
• Employee Feedback and Surveys: SocialChorus goes beyond advocacy by incorporating features for gathering employee feedback and conducting surveys, fostering a culture of communication and collaboration.

8. Smarp

Smarp positions itself as an employee communications and advocacy platform. It enables companies to centralize their communication efforts while providing employees with a platform to discover and share content. Smarp’s analytics tools offer insights into the performance of advocacy campaigns, allowing organizations to iterate and optimize their strategies. The platform also includes features for employee recognition, fostering a culture of appreciation and motivation.

Key Features:

• Content Personalization: Allow employees to personalize shared content to resonate better with their individual networks.
• Advocacy Training: Offer training modules and resources to enhance employees’ social media and advocacy skills.
• Trend Analysis: Stay ahead of industry trends with features that analyze social media conversations and sentiment.

9. Trapit

Trapit is an employee advocacy platform that combines content discovery, curation, and sharing capabilities. With a focus on providing a seamless experience, Trapit empowers employees to share compelling content and contribute to the organization’s brand narrative.

Key Features:

• AI-driven Content Discovery: Trapit utilizes Artificial Intelligence (AI) to discover and curate content that aligns with employees’ interests, ensuring relevance and authenticity in advocacy efforts.
• Content Campaigns: Organizations can create and launch targeted content campaigns, guiding employees to share specific content that aligns with strategic marketing and branding initiatives.
• Employee Training Resources: Trapit provides resources and training materials to help employees enhance their advocacy skills, ensuring they understand the best practices for creating impactful content.

10. Oktopost

Oktopost is a leading Employee Advocacy Software designed to empower organizations in harnessing the full potential of their employees as brand advocates. This platform facilitates seamless sharing of company content across social media channels, transforming employees into powerful ambassadors. Oktopost’s intuitive interface allows users to effortlessly schedule and distribute curated content, ensuring consistent and strategic messaging.

Key Features:

• Content Distribution: Effortlessly share curated content across various social media platforms.
• Employee Engagement: Foster a sense of community and encourage employees to become brand advocates.
• Analytics and Reporting: Track the performance of advocacy campaigns with comprehensive analytics and reporting tools.

Conclusion

As businesses continue to recognize the power of employee advocacy in building brand awareness and credibility, the demand for robust employee advocacy software is on the rise. The platforms mentioned above, including Advocately and SocialChorus, offer a diverse range of features to empower organizations and their employees in amplifying their brand message. Whether through gamification, targeted content delivery, or seamless integrations, these platforms pave the way for effective employee advocacy in 2024 and beyond. Choosing the right employee advocacy software depends on the specific needs and goals of each organization, and with the evolving landscape of digital marketing, staying ahead with these innovative solutions is key to unlocking the full potential of employee advocacy.